Master of Marketing

The Master of Marketing is a 1-year Master's Degree program designed to equip students with advanced marketing expertise and strategic leadership skills. This comprehensive course covers essential topics such as Marketing Theory & Application, Advanced Consumer Behaviour, Global Marketing, and Strategic Marketing, along with specialized electives like Digital Marketing, Marketing Analytics, or Business-to-Business Marketing. Students will engage in hands-on learning through Marketing Research Methods and a Research Project, ensuring practical industry readiness.

Ideal for professionals seeking career advancement, this program prepares graduates for high-level roles such as CEO, Marketing Director, Sales & Marketing Manager, Market Research Manager, and Public Relations Manager. With a curriculum aligned with global industry demands, students gain insights into consumer trends, digital transformation, and data-driven marketing strategies.

Studying in Malaysia offers exposure to a dynamic business environment, multicultural perspectives, and networking opportunities with leading industry players. Entry requires a Bachelor’s degree (MQF Level 6) in a related field with a minimum CGPA of 2.50, making it accessible for aspiring marketers aiming to excel in competitive markets. Elevate your career with this industry-relevant Master of Marketing program.